Email remains the most important owned media channel for businesses. When it comes to driving engagement and generating leads, email wins. Hands down.
Regular, targeted emails to your customers and prospects should be the lynchpin of your outbound marketing strategy. We know email marketing is not new, and perhaps it doesn’t have the buzz around it that social media marketing or blogging does – but if it’s actual business results that you want, you need an email marketing strategy.
Most businesses don’t need to be convinced of the value of email marketing. However, delivering regular and effective email campaigns and nurture programs requires specific skills and tools. These activities need to work in concert with other marketing initiatives and must support the business targets and overarching strategy.
We help our clients to be successful with their email marketing by providing consulting and services encompassing:
- Email Strategy – including campaign ideas and schedule development
- ESP (Email Service Provider) Selection - allowing for your functional requirements, in-house skill-sets and budget
- List Growth and Segmentation Strategies - to grow your audiences with permission-based and A.C.M.A. compliant processes
- Nurture Program Design and Set-up - to develop your leads and automate email series
- Campaign Delivery - including design, execution and performance reporting
So, what’s next?
If you would like to discuss email marketing with us, complete the form below to let us know your current situation and we’ll respond with some specific recommendations.