better target your marketing message by creating a buyer persona

Get the template today, to start your journey to building more relevant marketing communications that resonate with your target markets.

The Buyer Persona Template

The template is an editable Microsoft Word document which guides you through the process of creating a buyer persona, including:

Who your persona is
What their goals and challenges are
How your products/services can help them
What objections they might raise
What their role is in the purchasing decision
How your messaging can be tailored to them

Start compiling your buyer personas today.

Name

First Name

Last Name

Company Name

Email Address

Company Postcode

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What is a Buyer Persona for?

A buyer persona is a fictional individual, which represents a sales target for your company in a given market segment. Buyer personas are often used by marketing professionals as an exercise to align marketing tactics with a particular audience.

You should develop these personas based on your own knowledge of your market and any additional market research that you have access to.

Buyer Personas help you to better imagine your prospects motivations, concerns and behaviours. This in turn helps you to tailor your marketing messaging, channels and content to your market.